QR Code How-To

How to Add a Logo to a QR Code

Brand your QR code without covering too much of the pattern or making it harder to scan.

Quick answer

Place a small logo near the center of the QR code, keep strong contrast, preserve enough of the QR pattern and test the final design on multiple phones. The logo should support the design without becoming more important than scan reliability.

Start with a working QR code

Create and test the QR before adding branding.

Confirm that:

the destination is correct
the QR scans quickly
the code is large enough for its use
the final destination works well on mobile

If the destination may change later, start with a dynamic QR code.

Put the logo near the center

The center is generally the safest place for a logo because QR error correction can tolerate some covered modules.

Keep the logo reasonably small.

Do not let the logo dominate the QR.

Keep contrast strong

A logo should not reduce the distinction between the QR pattern and the background.

The QR itself should remain easy to identify at a glance.

Avoid covering critical areas

Do not place the logo over the large position markers in the corners.

Avoid decorative elements that interfere with the functional pattern.

Use a clean logo file

A simple logo usually works better than a detailed image.

If the logo has a transparent background, make sure the final design still has enough contrast around the logo.

Test after adding the logo

Test the customized code on:

iPhone
Android
different camera distances
the final printed size
the final material

Use How to Test a QR Code Before Printing.

Export in the right format

Use PNG for simple digital or print use.

Use SVG when you need a scalable vector file for professional design workflows.

Keep branding secondary to usability

A QR code that looks beautiful but does not scan reliably is not useful.

The best custom QR codes feel branded while still behaving like a normal, easy-to-scan QR.

Frequently asked questions

Can I put a logo inside a QR code?

Yes. A small centered logo can work if enough of the QR pattern remains visible.

How large should the logo be inside a QR code?

Keep it relatively small and test the final result. There is no single safe percentage for every QR design.

Can a logo make a QR code stop working?

Yes. A logo that covers too much of the pattern or interferes with important areas can reduce scan reliability.

Where should the logo go?

The center is generally the safest location, away from the large corner position markers.

Should I test a QR code after adding a logo?

Yes. Test the final branded version on multiple phones and at the final print size.

Customize your QR code, add your logo carefully, and test the final result.

Create a QR Code