Use QR codes to extend the brochure

A brochure has limited space, but the digital destination does not.

A QR code can connect readers to:

  • a website
  • booking page
  • video
  • contact form
  • PDF
  • pricing page
  • event registration
  • product details
  • case study

Give the QR one clear purpose

Avoid adding a QR just because there is empty space.

Choose the most valuable next action for the reader.

Examples:

  • Scan to Book a Tour
  • Scan to Watch the Video
  • Scan to View Pricing
  • Scan to Download the Guide
  • Scan to Contact Us

Place the QR where the reader has context

The QR should appear near the section it supports.

For example, a QR for a product video belongs near that product. A QR for booking belongs near the CTA section.

Dynamic QR codes can protect a print run

Brochures may stay in circulation for months.

If the destination may change, use a dynamic QR code so you can update the link without replacing the brochure.

Use PNG or SVG appropriately

A PNG QR code can work well in many brochure layouts.

An SVG QR code is useful when the designer wants a scalable vector file.

Test the final exported brochure

Scan the QR from the actual printed piece, not just the design file.

Check:

  • size
  • contrast
  • folding
  • nearby graphics
  • paper finish
  • final destination

Use How to Test a QR Code Before Printing.

Track brochure performance

If the brochure is part of a campaign, a dynamic QR can support QR code tracking.

Separate QR codes can also help compare brochure versions, locations or distribution channels.

Connect to the right EasyQR tool

For document-based brochures, the PDF QR Code Generator can be useful.

For lead collection, use the destination that best matches the brochure's CTA rather than sending everyone to a generic homepage.