Window QR codes can work after hours

A storefront QR code can give passersby a useful next step even when the business is closed.

Possible destinations include:

  • online shopping
  • booking
  • store hours
  • menus
  • promotions
  • event information
  • contact pages
  • social media

See QR Codes for Storefronts for additional ideas.

Watch for glare

Glass is one of the biggest challenges with window QR codes.

Reflections can make the QR difficult to scan.

Test the code:

  • in daylight
  • after dark
  • from different angles
  • from the sidewalk
  • with interior lights on and off

Size the QR for sidewalk distance

A QR placed on the inside of a window may be farther from the scanner than it appears.

Use QR Codes for Signs and How Big Should a QR Code Be on a Sign? for sizing guidance.

Use a specific CTA

Examples:

  • Scan to Shop Online
  • Scan to Book
  • Scan to View Our Menu
  • Scan for Store Hours
  • Scan to Get the Offer

The destination should match the promise exactly.

Use a dynamic QR for changing promotions

A dynamic QR code works well for window promotions because the destination can change without replacing the physical sign.

Track different locations separately

If a business has multiple storefronts, separate QR codes can make it easier to compare activity.

Use QR Code Tracking to understand campaign performance.

Test the final installed sign

A digital proof does not reveal glare, reflections or actual viewing distance.

Test the real installed sign before relying on it for customer traffic.

For related guidance, explore QR Codes by Format, Free QR Code Tools, and QR Codes for Posters.

For a closely related topic, see How to Create a Real Estate QR Code.

For a closely related topic, see QR Codes for Receipts.