Restaurant QR codes should solve a specific guest need

QR codes work best in restaurants when they remove friction from an action guests already want to take.

The most useful restaurant QR workflows include:

  • digital menus
  • Google reviews
  • guest Wi-Fi
  • customer feedback
  • promotions
  • loyalty or email signup
  • event information

EasyQR has free tools for several of these workflows.

A menu QR code lets guests open a digital menu from a table, counter, window or printed sign.

Use the Menu QR Code Generator to create the QR, and see How to Create a QR Code Menu for a Restaurant for setup guidance.

A dynamic QR code is especially useful for menus because the destination can be updated without replacing the printed table sign.

Google review QR codes

Restaurants can place a review QR code near the checkout area, on a receipt insert or on a small counter sign so customers have an easy path to the review page.

Use the Google Review QR Code Generator. The guide to getting more Google reviews with a QR code sign covers practical placement ideas.

Do not use review gating or selectively ask only satisfied customers for reviews.

Guest Wi-Fi QR codes

A Wi-Fi QR code can reduce the need to print or verbally repeat network credentials.

The Wi-Fi QR Code Generator creates a scannable way for guests to connect. See How to Create a Wi-Fi QR Code.

Feedback QR codes

A QR code can also send guests to a feedback form or survey.

Use the Feedback QR Code Generator and place the QR where the guest can respond without holding up service.

Where should restaurant QR codes go?

Common placements include:

  • table tents
  • menus
  • receipts
  • counter signs
  • front-door signage
  • takeout packaging
  • event flyers

The guide to QR code signs for restaurants and tabletop QR code signs can help with physical placement.

Keep each QR focused

Avoid putting one QR code on a sign and asking it to do five unrelated things. A focused CTA is easier for the guest to understand.

Examples:

  • Scan to view menu
  • Scan to join Wi-Fi
  • Scan to leave a Google review
  • Scan to share feedback

Test QR codes where guests will actually use them

Restaurant lighting, glare and table distance can affect scanning. Test the physical sign or menu on several phones before rolling it out broadly.

Explore more QR code use cases by industry.