QR codes can extend the physical store
Retailers can use QR codes to give shoppers information or actions that do not fit comfortably on a sign, shelf tag or receipt.
Common uses include:
- promotions and coupons
- product details
- customer reviews
- loyalty signup
- email signup
- feedback
- payment links
- social media
- online inventory
Storefront QR codes
A QR code in a window can keep working even when the store is closed.
Possible destinations include:
- online store
- appointment booking
- current promotion
- product catalog
- store hours
- email signup
See QR Codes for Storefronts for placement ideas.
Promotions and special offers
Retail promotions change frequently, which makes a dynamic QR code useful.
You can keep the printed sign and update the destination when a campaign changes.
The guide to QR Codes for Business Promotions and Special Offers includes practical campaign examples.
Reviews and feedback
At checkout, customers can be given a simple path to a review or feedback form.
Use the Google Review QR Code Generator for public reviews or the Feedback QR Code Generator for customer feedback.
Use neutral language and invite feedback consistently rather than selectively soliciting positive reviews.
Email and loyalty signup
A counter sign can link directly to an email or loyalty registration form.
Use the Email Signup QR Code Generator and explain the value clearly, such as receiving offers or new-product updates.
Product information
QR codes can be placed on shelves, displays or packaging to provide:
- instructions
- sizing information
- ingredients
- care details
- demonstration videos
- warranty information
- related products
If the linked content may change, a dynamic QR can reduce the need to replace printed materials.
Test store conditions
Store lighting, reflective displays and viewing distance can affect scanning. Test the QR on the actual sign, shelf tag or window placement before rollout.
Browse QR codes by format for print-specific guidance.