1. Choose the download destination
A QR code can point to:
- an App Store listing
- a Google Play listing
- a mobile landing page
- a smart app-link page
Use the destination that gives the scanner the clearest path.
2. Create the QR code
Use the App Download QR Code Generator.
3. Test iPhone and Android
App destinations can behave differently depending on device.
Test the QR on both major mobile platforms if your app supports both.
4. Use a clear CTA
Examples:
- Scan to Download the App
- Scan to Get the App
- Scan to Install
- Scan to Open in the App Store
5. Add the QR to physical marketing
Useful placements include:
- posters
- flyers
- product packaging
- event booths
- counter signs
- direct mail
6. Use a dynamic QR code if the destination may change
A dynamic QR code can provide flexibility if the app landing page changes later.
7. Track campaign placements
Use separate QR codes for packaging, events and posters if you want to compare performance.
See How to Track QR Code Scans.
8. Test the final print
The app experience can be perfect while the printed QR is still too small or difficult to scan.
Use How to Test a QR Code Before Printing.
Related EasyQR resources
For related guidance, see QR Code How-To Guides and Static vs. Dynamic QR Codes: What's the Difference?.