Use a dynamic QR code

A dynamic QR code is the usual starting point for scan tracking because scans pass through a managed redirect.

That redirect can record the scan before sending the visitor to the destination.

Decide what you want to measure

Useful QR questions include:

  • How many scans did this code receive?
  • Which placement performed best?
  • When are people scanning?
  • Are scans increasing over time?
  • Which campaign generated website conversions?

The QR Code Tracking page explains the difference between scan analytics and website analytics.

Use separate QR codes for separate placements

If you place one QR code on:

you may know the total scans, but not which placement drove them.

Separate codes make comparisons much clearer.

Add UTM parameters

UTM parameters help identify QR campaign traffic inside GA4 or another analytics platform.

For example, a flyer destination might include:

utm_source=qr utm_medium=print utm_campaign=fall_offer

Compare QR data with website analytics

QR analytics show the scan.

Website analytics show what happens afterward.

Together, they can answer:

  • Did scans lead to page views?
  • Did visitors complete a form?
  • Did one placement convert better?
  • Did a campaign continue generating traffic after the event?

Keep naming consistent

Use clear internal names for your QR codes.

Examples:

  • Phoenix Front Window
  • Spring Flyer
  • Table Tent Menu
  • Trade Show Booth
  • Business Card - Sales Team

Consistent naming becomes much more valuable as the number of QR codes grows.

Test tracking before launch

Scan the QR yourself and confirm that:

  • the scan registers
  • the destination loads
  • the UTM values appear correctly
  • the campaign name is clear

Use How to Test a QR Code Before Printing before distributing print materials.

Do not confuse scans with people

One person can scan the same QR multiple times.

Treat scan count as activity, not necessarily unique individuals.

For related guidance, explore QR Code How-To Guides, Free QR Code Tools, and How to Track QR Code Scans and Measure Results.