Use QR codes across the event journey
QR codes can support an event before, during and after it.
Common uses include:
- registration
- tickets or confirmation pages
- check-in
- event information
- schedules
- maps
- digital programs
- speaker resources
- surveys
- follow-up content
EasyQR's guide to creating a QR code for an event covers the basic setup.
Before the event
Use QR codes on:
- invitations
- flyers
- posters
- direct mail
- sponsor materials
The destination can be a registration page, event landing page or calendar information.
For print guidance, see QR codes for flyers.
At check-in
A QR code at the entrance can open a mobile check-in page or registration lookup.
Use the Check-In QR Code Generator and place the sign before guests reach the staff desk when possible.
The article QR Codes for Customer Check-In includes practical workflow ideas.
During the event
QR codes can point to:
- agendas
- session details
- maps
- speaker bios
- downloadable PDFs
- sponsor offers
- Wi-Fi
- surveys
For document sharing, the PDF QR Code Generator provides a direct path from print to a file.
After the event
A QR code can continue to be useful after the event ends if it points to:
- recap content
- recorded sessions
- feedback forms
- future events
- email signup
- photo galleries
A dynamic QR code makes this easier because the destination can change while the printed code stays the same.
Use different QR codes for different actions
Avoid forcing one QR code to handle registration, Wi-Fi, surveys and every other event task.
Separate QR codes can make the experience clearer and can make performance easier to measure.
Test the physical signs
Event environments can be crowded and lighting can vary. Test QR signs at the expected distance before the event.
Use How to Test a QR Code Before Printing before producing a large quantity of signs or handouts.