Turn physical outreach into a direct digital action

Nonprofits often communicate through a mix of printed and digital materials. QR codes can connect the two without requiring supporters to type a long URL.

Useful nonprofit QR destinations include:

  • donation pages
  • volunteer signup forms
  • event registration
  • resource pages
  • newsletters
  • annual reports
  • social media
  • contact information

Donation QR codes

A donation QR code can be placed on:

  • event signage
  • direct mail
  • brochures
  • table tents
  • posters
  • presentation slides
  • printed programs

The QR should link directly to the secure donation page rather than a generic homepage.

Use EasyQR's Donation QR Code Generator for this workflow.

Events and fundraising

Fundraisers, community events and volunteer drives can use an Event QR Code for registration and information.

If attendees need a mobile arrival workflow, the Check-In QR Code Generator can support the entry process.

See QR codes for events for more ideas.

Share documents without printing every page

Nonprofits often distribute:

  • impact reports
  • event programs
  • resource guides
  • volunteer handbooks
  • sponsorship information

A PDF QR Code lets printed materials link directly to those documents.

Build an email list

A QR code on event materials or a front desk sign can connect supporters to an email signup form.

Use the Email Signup QR Code Generator and explain what subscribers will receive.

Dynamic QR codes help with reusable materials

A dynamic QR code is useful for reusable signs and outreach materials where the destination may change over time.

For example, the same printed volunteer sign could point to one campaign this month and another campaign later.

Keep trust high

Make the destination obvious and recognizable. Donation QR codes in particular should lead to the organization's official secure giving page.

Use descriptive CTA text such as:

  • Scan to Donate
  • Scan to Volunteer
  • Scan to Register
  • Scan to Read Our Impact Report

Test before the campaign launches

If the QR will appear in mailers, signs or event materials, test the final printed version before distribution. See How to Test a QR Code Before Printing.