1. Choose the social destination

Decide whether the QR should open:

  • Instagram
  • Facebook
  • TikTok
  • LinkedIn
  • YouTube
  • another social profile
  • a page containing several social links

Choose one destination when one channel is clearly the priority.

2. Create the QR code

Use the Social Media QR Code Generator and enter the destination.

3. Use a specific CTA

Examples:

  • Scan to Follow Us on Instagram
  • Scan to Connect on LinkedIn
  • Scan to Watch on YouTube
  • Scan to Follow Our Updates

Specific CTAs are stronger than “Scan Me.”

4. Add the QR to physical marketing

Social QR codes can work on:

5. Consider a dynamic QR code

If you may change the promoted profile or social landing page later, use a dynamic QR code.

This is useful for long-lived signs and printed marketing.

6. Test the app and browser experience

Different phones may open social destinations in an app or browser.

Make sure the link works either way and reaches the correct profile.

7. Track campaign placements

For campaign measurement, create separate codes for different materials and use QR Code Tracking.

8. Test the final print

Use How to Test a QR Code Before Printing before ordering cards, signs or marketing materials.

For related guidance, see QR Code How-To Guides and Static vs. Dynamic QR Codes: What's the Difference?.

For a closely related topic, see How to Create an App Download QR Code.

For a closely related topic, see How to Create an Event QR Code.