1. Choose the event action

Start with one clear goal.

Examples:

  • register
  • view the schedule
  • get directions
  • open a digital program
  • check in
  • download event materials
  • complete a survey

2. Use the Event QR generator

Open the Event QR Code Generator for a focused event workflow.

For attendee arrival, the Check-In QR Code Generator may be a better fit.

3. Use a mobile-friendly destination

Most attendees will scan on a phone.

Make sure the registration page, schedule or event page works well on a small screen.

4. Add a clear CTA

Examples:

  • Scan to Register
  • Scan for Event Details
  • Scan to Check In
  • Scan for Today’s Schedule
  • Scan to View the Program

5. Use a dynamic QR code if details may change

Events change.

A dynamic QR code lets you update the destination later without replacing the printed sign.

6. Add the QR to event materials

QR codes can appear on:

  • invitations
  • flyers
  • posters
  • check-in signs
  • table tents
  • badges
  • programs

See QR Codes for Events for placement ideas.

7. Test the physical placement

Crowds, lighting and viewing distance can affect scanning.

Use How to Test a QR Code Before Printing before the event.

8. Track different placements separately

If measurement matters, create separate QR codes for invitations, posters and check-in signs.

See How to Track QR Code Scans.

For related guidance, see QR Code How-To Guides and How to Create a QR Code for an Event.

For a closely related topic, see How to Create a Social Media QR Code.

For a closely related topic, see How to Create a Restaurant Menu QR Code.